the essence of a website

My area of special interest has, for a long time, been all things internet. I started coding websites back in the dim and distant past when the web was shiny and new, and have loved the techie side of design since then. Over time, the edges between essence and internet blurred and crossed over.

These days I can’t help myself when someone asks me to look at their website. The possibilities are endless but, mostly, what I’m looking for is essence, at least a vestige of it.

We seem to find it hard to be ourselves on our websites and I count myself in that number. It’s an ebb and flow. Sometimes it’s easy, other times it’s nigh on impossible. I’ve seen people redesign their websites umpteen times in their quest for some indefinable quality that says done or perfect or complete or acceptable. That state of affairs is fleeting. One day the website can be a vision to behold, the next day we want to tear it down. A website can evidence our frailties, even our state of mind.

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connecting to essence, the marginal gains way

This week I found myself talking about marginal gains again. It’s a topic that was at the forefront of my mind last year and one worthy of a revisit.

I’m very much of the all or nothing philosophy. I tend not to do things by half. A good change for me is often one that creates wholesale shifts and impacts on most areas of my life. I’ve experienced that many times.

Change like that, though, is akin to a boulder being dropped into a pool of water. The ripples are far reaching and it’s often not very comfortable, takes some time to adapt and the knock on effects just keep coming.

Perhaps, sometimes, we do need a juggernaut to tear through our lives but on other occasions a rather more gentle approach can achieve the desired effect.

This is where marginal gains come in.

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